Topic: Technology and Analytics

This webinar is a panel discussion focused on the impact of AI, robotics, and AR/VR within the medical technology industry. With experts in their respective fields in the industry, we share how established and emerging technologies have seen different paths of evolution over time and how they continue to shape the future of MedTech. We’re […]

Very few chat bots actually provide customers with a satisfactory experience or better. Why is that? Find out how you can avoid common pitfalls, as well as create an effective experience that benefits both your consumer and your company. Your Hosts: Simon Dumville – CPO & Managing Director Europe  – OSG Layton Quinton – Director […]

The adoption of technology fueled by Artificial Intelligence (AI) has been on the rise across organizations, industries, and functions. AI predictions are now at the forefront of multiple functional use cases in decision-making, be it in customer experience & centricity, talent engagement, sales & marketing, product development, or service operations. Addressing Key Challenges in the […]

What is Zero Party Data? We’ve previously written about the transition away from third-party cookies and what that means for technology companies and the businesses that needed that data. We also dug into the differences between first, second, and third-party cookies and how they all contribute to the larger field of customer experience management. Now […]

Agenda: OSG Customer Centricity in Financial Services YUKKA Lab Sentiment Analysis Client Case Study: Belvoir Capital Your Hosts: Oliver Berchtold – Co-Founder & Chief of Business Development, YUKKA Lab AG Steffen Bauke – CEO, Belvoir Capital        

Case Study: Customer Segmentation, Risk Modeling, and Portfolio Management for a Global Health Insurer How OSG helped a global health insurer segment its customers, understand their lifetime value and predict their engagement in the future, thereby establishing a product strategy for every customer segment.    

PatientX360 TM  is a one-stop-shop solution for multiple stakeholders including patients, healthcare practitioners, healthcare providers (Hospitals, Accountable Care Organisations (ACOs), Preferred Provider Organisations (PPOs), Health Maintenance Organisations (HMOs), group practices, Integrated Delivery Networks (IDNs), etc.), insurance companies and MedTech organizations. The PatientX360 ™ solution is a patient engagement and management platform that offers a single […]

When it comes to modern life, everything has been turned into acronyms and initialisms. GFI, LOL, OMG, and more litter our everyday speech and writing. But the most acronymized, and rightfully so, is the ever-evolving field of technology. To best capture all of our technology ins easier to manage statements, most tech and digital phrases […]

Data Management Platform and Customer Data Platform have become nearly interchangeable in the world of digital business. Both are used to collect and understand the vast amounts of customer data available online, from what sites they visit, to what choices they make, to what purchases they commit to. The Basics of Data Collection and Analysis […]

Imagine the following scenario: you’re a very conscientious content writer, and you want to make sure that you’re using phenomena or phenomenon in the correct singular or plural context. You go to Google to search for “is phenonema plural”? As you’re typing in the search field, the first suggested search after typing “is phenomena” is […]

Financial technology, or “fintech,” with the help of technology-enabled products and services, is rapidly reshaping traditional financial services, making them faster, easier, cheaper, and more accessible. Fintech empowers consumers to take charge of their financial decisions, leading to much greater financial literacy than ever before. In short, fintech combines traditional financial services with the latest […]

As vaccination rates are slowly increasing worldwide, workplaces are seeing the opportunity for shifting back to pre-pandemic work styles and culture. We are seeing workplaces shifting back to in-person routines or hybrid routines of partially remote work and partially in-office work schedules. There are also many companies such as Atlassian, Brex, Dropbox, and Twitter which have announced that […]

Artificial Intelligence and Machine Learning have brought about revolutionary growth for various industries- be it retail, pharmaceuticals, advertising, travel or finance. AI has made businesses customer-responsive, the most common applications being chatbots and virtual assistants. Given that talent engagement initiatives have led to 26% growth in revenue for organizations according to reports, it is no […]

Over the last decade, brands have spent a considerable amount of time, money and energy on establishing themselves on social media, creating “viral” content to increase brand awareness and recall. Facebook, Twitter, LinkedIn, Instagram, Snapchat and others have been hailed as the tools to “connect” with customers that were missing all these years. Well, move […]

Artificial Intelligence and Machine Learning (AI/ML) is the most common phrase used in the tech industry these days and is slowly bleeding into every industry that uses technology. It’s almost overused at this point. Nearly every technology tool advertises and seems to depend on AI/ML for how they parse and analyze data. But because of […]

Digital transformation, happening in many industries these days, is the shift to integrating technology into the previous regular operations of that sector. From the name itself, it seems as though the MedTech industry has already been digitally transformed, because devices and technology are front and center in the industry. Contrary to that, there are still […]

Imagine you are coming home from the airport after a nice, relaxing vacation. On the way home, the airlines you just flew with sends you a survey to gauge your experience with the flight. You give them a mixed review, that though the flight itself was fine, you had problems with retrieving your luggage from […]

This is the final installment in our four-part blog series on the demise of third-party cookies. Check out the previous installments here: Part 1 for what is causing the shift away from third-party cookies, Part 2 for what options exist for companies that relied on them previously, and Part 3 for the power of first-party […]

This is part three in our four-part blog series on the demise of third-party cookies. Check out part 1 for more information on third-party cookies and what is causing the shift away from them, and part 2 for more information on the purpose of third-party cookies and what options there are for companies that relied […]

This is part two of our four-part blog series on the transition away from the use of third-party cookies. Check out the first part if you missed it for more information on what third-party cookies are and what they’re used for in the world of marketing and business! Who Relies on Third Party Cookies? A […]

The big news in the market research industry, but especially when it comes to technology solutions, is what to do now that Google and many other platforms will no longer be supporting third party cookies. Here’s what you need to know about what’s happening with third party cookies and what this means for companies and […]

Understanding Behavioral Changes Due To COVID-19 Pandemic Have you ever wanted to possess a superpower that would give you the ability to have complete control over the entire world? Did you imagine yourself to be an enormous, towering giant, able to rule with brute force? Or maybe you imagined yourself so small that nobody can […]

Today’s dynamic, digital age demands that business metrics should be strongly linked with customer satisfaction metrics. When customers are not just connected but hyperconnected through a multitude of devices such as wearables, phones, laptops, desktops and much more, it is difficult for brand to differentiate themselves over competitors. Personalization is the need of the hour. […]

Decades ago, in the 1970s and 80s, businesses were bewildered by the complexities that demand forecasting presented. With the onset of enterprise computing at the time, there wasn’t enough customer data available to draw insights on demand. This resulted in massive losses when projected demand didn’t meet actual demand. Between 1980-81, a staggering $500 billion […]

Artificial Intelligence (AI) has transformed industries through its evolved predictive capabilities and superior decision making. Whether we talk about retail, hospitality or healthcare, AI has driven exponential growth in each industry. By leveraging app-based AI and machine learning technologies, businesses can be enabled to interpret situations, adapt to changing scenarios and predict outcomes in real-time […]

Imagine this scenario – Two customers dial into a bank’s call center. One of them is looking to explore alternate payment options and the other wants to know their credit statement for the month. You would expect the interactive voice response (IVR) options for both customers to be different. However, they are both presented with […]

The Most Important Aspects for a Customer Experience Platform Businesses interact with customers every day. Some days, these interactions may be good and at other days, they might not. But every experience determines whether customers continue to invest time and money with a specific brand. So, like it or not, your customers are talking and […]

Customers are in a state of constant evolution. They are digitally driven, socially connected and mobile empowered. They are at the center of the universe and have more control over the purchase process and how they choose to interact with organizations/brands. Gartner defines this shift well- “The most disruptive thing in the market is not […]

The right messaging strategy to connect with your customers, especially on social media, can take your brand to the next level of success. As businesses become savvier and savvier in ensuring a market fit for a product, their marketing heads are also constantly thinking about bringing about a strong message/customer fit. What does this mean? […]

The rush into Digital Transformation and use of digital marketing channels has seen an increase in observational data, almost 80% of which is unstructured. Under such circumstances, understanding your customer or getting a 360° view has a new meaning. Many have questioned whether traditional approaches like the use of surveys will be necessary because of […]

The government of UK had been struggling with declining pension saving rates among those that were employed in the private sector. To counter this, they adopted the UK pension policy in 2012, which mandated all employers to create “automatic enrolment” to the pension scheme. This meant that a portion of every employee’s compensation would be […]

Digital Transformation is here to stay. Companies have taken to adopting SMAC – social, mobile, analytics, and the cloud. We have seen digital transformation go through five generations of evolution:   Phase I: The early stage of the digital transformation (the mid-1990s) saw customers accelerating collaboration and connectivity with digital technology- AOL/Hotmail based emails, Yahoo/Google […]

Every product marketer will emphasize how crucial pricing is while launching a product. But organizations often struggle at determining the exact price point – how much should a product’s price be? Charge too much and it won’t sell. Charge too little and you forgo revenues and profits.   Charging a product at a higher price […]