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Topic: Consumer Packaged Goods (CPG)

Case Study: Thirsty for Data

OSG helped a bottled water manufacturer understand real-time consumer behavior and develop actionable recommendations. This strategy opened opportunities and drove intelligent growth.

Case Study: Energizing Customer Data

How OSG helped a popular energy drink manufacturer understand consumer behavior at on-premise and off-premise channels and identify opportunities to tap consumers in the on-premise channel.


Shaping Trends to Identify White Space Opportunities for Revenue Growth

Case Study: Helping a CPG Company Maximize Portfolio Reach & Focus Innovation How OSG used ASEMAP™, its proprietary behavioral analytics platform, to help a leading Consumer Packaged Goods food company identify and prioritize consumer needs states to drive sales and innovation. Your Host: Dr R Sukumar –  CEO, OSG    

Case Study: Bright Future in Skin Care

How OSG helped a leading CPG company build a pipeline of new products in existing and new markets, by providing a deep understanding of their consumers’ needs, gaps, motivational triggers, and behaviors of their target segment, Segment X, to drive global growth objectives through successful innovation launches.

Case Study: Where’s the Gap?

A consumer packaged goods company came to OSG to know which marketing strategies were reaching their customers and which were not, to better strategize their marketing and ad spend on the places their customers frequent.

Blog / Sep 3 2021

A Tale of Two Brands: Targeted Messaging in Consumer Packaged Goods

When it comes to marketing and tailoring messaging and product development to the customer, gender is a common way for marketers to personalize their messaging to a specific customer or audience. But marketing based on the gender binary has as much chance to backfire as it does to attract the audience the marketing is attempting […]