Topic: Retail

The retail industry changes and grows as customer needs and interests evolve over time. By addressing the customer experience and making it more accessible and digital, businesses have seen increases in omnichannel engagement and sales. The innovation in the retail industry has been matching the need for more personalized and targeted customer experiences. From technology […]

  Are closing retail stores the best long-term solution? The E-Commerce threat is real but..local service matters Micro-targeting with OSG…mass personalization  

The Recent Trends of Retail Storefronts It is the age of giant e-commerce companies, and brick-and-mortar retail storefronts are having a hard time competing with online stores like Amazon. Low prices, a huge plethora of choices and the convenience offered by online shopping seems to be very hard to fight against. The result- some of […]

Case Study: How a leading franchise is leveraging the impact of IBM Watson to improve customer experience and drive growth Identify & understand key drivers of customer satisfaction Quantify the relative importance and how would they drive customer loyalty Design & implement a monitoring & tracking system to effectively manage performance  

Case Studies: How to stay relevant in the rapidly changing world of retail? Focus on customer behavioral analytics?   Your Host: Dr Ben Litalien – CFE  

The world of retail is becoming exponentially more personalized and targeted over time. In a crowded marketplace of products, services, and businesses, retailers must create unique customer experiences in order to stand out from the rest. To achieve that, they must use more and more data to understand their audience to tempt them to purchase. […]

Corner stores, hole-in-the-wall successful establishments, and farm-to-table restaurants all have one thing in common: they are marketing at the local level and using their understanding of their immediate area to their benefit. Everyone can think of at least one such local business in their area that is embedded and in touch with the neighborhood and […]

The goal of all businesses today is to be “customer-centric,” and most are getting better at it. However, they miss out on building deeper, longer and more meaningful relationships with customers, especially if they provide the same experiences as everyone else. It is therefore important to cross the barrier to the next step – “customer […]

In honor of May being Asian/Pacific American Heritage Month (APAHM), we’re highlighting 7 small businesses, owned and run by Asian and Pacific Americans, that are driving change. These businesses are bringing new offerings to the world of online shopping and are impacting the industry through how they’ve designed, grown, and continue to evolve their products. […]

Retail Experience Changes in the Past Year It is abundantly clear that there have been huge shifts in shopping behavior and retail experience in the past year. With greater focus on safety, customers wish to minimize their face-to-face contact by reducing their visits to bricks-and-mortar retail stores. The US, in particular, saw a 23% collapse […]

How is COVID-19 Impacting How We Shop? A woman goes for a walk in the shopping district near her downtown high-rise apartment. She stops in front of her favorite boutique to “window shop”. It’s a coping strategy she adopted after the loss of her job and part of her how her retail behavior changed during […]

Digital Transformation is here to stay. Companies have taken to adopting SMAC – social, mobile, analytics, and the cloud. We have seen digital transformation go through five generations of evolution:   Phase I: The early stage of the digital transformation (the mid-1990s) saw customers accelerating collaboration and connectivity with digital technology- AOL/Hotmail based emails, Yahoo/Google […]