Topic: Pharma and Healthcare

In partnership with Nolij Consulting and sponsored by IBM, we hosted a webinar on the topic of how smart nudging and digital healthcare technologies can play a vital role in preventing suicide and addressing mental health concerns for veterans. While in the military and while transitioning back to civilian life, veterans face a lot of […]

  Agenda: Focus on Pricing Strategies for Software Embedded Medical Devices using data. Your Hosts: Dr R Sukumar– CEO, OSG David Levine– Director, Client Engagement OSG  

  The route to customer engagement: Empowering the patient Leveraging technology Capturing expectations Creating personalized experiences   Your Host: Dr R Sukumar –  CEO, OSG  

As the applications of technology in all industries, but especially healthcare, grow, we’re seeing an increase in automation and robotics across the board. By reducing the amount of work humans have to do by substituting programs and robots for taking some tasks, human professionals and experts can focus their time and energy on other tasks. […]

  Case Study: Healthcare marketers are continuing to evolve customer propositions to meet changing needs and expectations Recognizing Long-Term Customer Value Influencing Persistent Customer Relationships Improving Communications Effectiveness Target Customers  with Predictive Models  

  Case Studies: Competitive Psoriasis Market in Pharma Review of new biologic product for moderate-to-severe plaque psoriasis Overview of the crowded therapeutic area with many established biologics Discussion of Client who was seeking an effective way to enter and establish their product in this crowded market  

As seen in stories since the dawn of time, a character’s journey is never a simple or linear endeavor. A journey comes along with characters, obstacles, and key events that can twist and change the route. The path may look straightforward, especially to observers, but it seldom truly is a linear path. Nowhere is this complexity […]

The Current State of Medication Management The science behind modern medications is always evolving and always progressing. We see that in the news with new treatments, cures, and prevention methods for all sorts of illnesses and conditions. The downside of this wondrous science is the complexity of the medications that need to be administered. Many […]

Healthcare has undergone a forced digital transformation over the past year due to the global pandemic. During this shift to digital platforms for patients and physicians around the world, the gradual shift in the world of healthcare towards patient-centered care was able to be applied to digital platforms. When it comes to the digital platforms […]

Adapting Pharma Communication to the COVID-19 Pandemic How do you measure physician engagement now that the pandemic has made face-to-face meetings more difficult? Before the pandemic, face-to-face meetings were the norm for most pharmaceutical companies to educate physicians on the benefits of their latest treatments or medical devices. Pharmaceutical sales personnel could establish strong relationships […]

New Meaning of Patient Experience for the COVID-19 World We present to you, two very different hospital patient scenarios: A 32-year woman arrives at the hospital, dilated and ready to give birth to her second child, the same hospital where she delivered her first baby. She suffers from Gestational diabetes as well as high blood […]

We are in a new era of healthcare. Patients are now moving from recipients to participants in their healthcare journey. The pharma industry must therefore change with these trends. Realigning strategies to put patients at the center of future business models is the way forward. While there are some great examples of best practices in […]

We live in a digital age where the health information landscape is changing in a unique way. Medical information currently plays an important role in understanding a drug/product for Healthcare Practitioners (HCPs). It is estimated that more than 70% of HCPs look to the web when they need to know about a new drug or […]

Who is a Key Opinion Leader (KOL), or more specifically a Thought Leader? KOLs are highly influential medical experts and advisors in their domain and are respected and relied upon by their peers to provide a true assessment of the efficacy and safety of a drug or a device. This is why scientific discussions/forums initiated […]